Subscribe and retain
Subscription companies have customer retention built into the business model. However, 72% of subscription eCommerce customers fail to make a second purchase within 6 months of the initial transaction.
Even with the baked-in advantage, subscription companies must address customer retention if they want to succeed.
In this guide, you'll learn:
- How to understand (and retain) your customers
- The best ways to capture subscription customer information
- What keeps your customers engaged
- Ways to prevent subscription customer churn