Effective emails using data
Smart email marketers are moving beyond ordinary batch and blast campaigns and toward more data-driven approaches. In this guide, we teach you how to create more engaging email campaigns by leveraging your customer and marketing data.
In this guide, you'll learn:
- Why email is still a leading source for marketing engagement and revenue growth
- How to identify your audience
- Personalizing your content
- Timing optimization of email sends
- Campaign measurements
- Which KPIs to track
