A critical resource that separates great marketers from their peers is the mentors that have guided them along the way. In our eCommerce Leader Series, we interview top eCommerce executives and leaders about how they stayed ahead of the curve and grew their companies.
In this video, Greg Bettinelli and Retention Science CEO Jerry Jao discuss what it takes to grow and scale an eCommerce business. Greg was previously the CMO at HauteLook. Prior to joining HauteLook, Greg was an EVP at Live Nation, eBay, and StubHub. Currently, he's a managing partner at Upfront Ventures.